Getting started on YouTube may seem difficult or stressful at first but I promise it becomes so easy you’ll be creating channels for fun! I remember when I made my first channel I had no idea what I was doing or what I wanted to do. Today I’ll be helping you “Jumpstart” your channel, and guide you through the right way of creating a successful YouTube channel right off the start!
August 2017 I moved to Los Angeles and decided to “vlog” my days to look back at in the future and have my friends and family feel somewhat still connected to me! Even though they weren’t the greatest videos I could’ve created, they were still pulling in 200 views, 300 views, 400 views, and so on… I DIDN’T EVEN HAVE 100 SUBSCRIBERS! My whole point is.. the start of your channel is most important because it’s the start of your you! If you just create a YouTube channel with absolutely nothing on it, it will never be seen, so that’s why i’m here… to help you start a successful YouTube Channel!
Creating The Channel
If you don’t already know how to “Create” a YouTube channel,
simply follow these steps:
- Go to the YouTube home page.
- Click “SIGN IN” on the top right corner of the screen
- Next you will be asked for your “Gmail” account and password, if you do not already have one, scroll/look down and click “Create Account”
(If you already have a Google Account, sign in, and go to Step 2.)
- Fill in the Form
- Verify your phone number
- Sign in to YouTube
Think of branding as a logo/image. You want to create a brand for your channel around what it’s about. If you’re into lifestyle videos like “vlogging” then the brand is you, but lets say you want to create a “Tech Review” channel, you’d want to create a brand/logo around tech, and apply it to your channel!
(e.g Mcdonalds = Happy meal, Chicken nugget commercials, Playgrounds, etc… brand = fun fast food)
Here’s how to “brand” your channel:
- Display Picture – This depends on what your brand is.. if you’re a lifestyle vlogger then you’d want a semi-professional headshot of you. If you’re going “niche” based, then creating a logo around your brand is the best way to go! You can use sites like Fiverr to hire a professional for only $5 or less!
(Step 3 to learn more about “Niches”)
- Header – This is very important. Your header is almost like the cover of a book, and even though it’s not right, many people still judge by the cover so make sure its a good one! If you’re not familiar with Photoshop and don’t know someone who is, its time to invest in yourself! Whether its Fiverr or paying someone at school to create it, make sure you get it done! Again, depending on your brand, add to the header. Make sure to have your name or brand name, social links, upload days (Tuesdays & Sundays), and a “Subscribe” logo over the subscribe button!
- Playlists – Organize your videos into playlists to make it easier for new visitors to find a potential series to binge! (It also makes you’re home page look clean for those book cover-judgers!)
- Intro/Outro – Niche based = personalized intro with brand title. Lifestyle/Vlogging = sneak peek of whats to come in the video, entertaining moments from previous videos or a “what you missed” from the previous vlog.
- Watermark – A watermark is that little icon on the bottom right of a YouTube video that lets the viewer subscribe immediately by image! Your watermark can be something as simple as your “icon” or “brand name”, just be sure to export it as a .png/transparent.
Niche – “relating to products, services, or interests that appeal to a small, specialized section of the population”. In other words, what category of videos would you like to create; makeup tutorials, tech reviews, reaction videos. What category would you want your channel to fall under. I can’t help you pick your niche, it has to be from pure desire, not just a good suggestion; but I can help you find yours!
Here’s a few tips on “Finding Your Niche”:
- Try different niches until one feels comfortable
- Think of the videos you’d like to create and search for the niche
- Find the best one of all and be committed
- Try everything!
I know… this sounds just as cheesy as “practice makes perfect” but the both of them are more powerful than you may think!
What I mean by “getting comfortable” is getting to know yourself as a creator, the way you speak to your audience, what angle works best, your niche, how you edit, to how you upload! Get comfortable with absolutely everything that has to do with your channel and you. Even if you have to create videos for a whole month without uploading, just get comfortable with your craft first! It’s super important to know what you’re doing; before you do it!
Upload and Study!
Now that you’ve created your channel, created a brand, found a niche, and gotten comfortable, it’s time for your first upload! You’re first upload should be an “Introducing Me” video (recommended) for your audience to get an understanding of who you are and what your channel is about!
Here’s a few tips to follow when uploading your first video:
- Create a compelling Thumbnail
- Create a compelling Title
- Use tags related to your video and channel
- Choose a category in ‘Advanced Settings”
- Create a detailed description with words from your title (remember the description is seen before the video is clicked)
- Ask family and friends to view, like, and share the video!
Study With Analytics
Make sure to use YouTube Analytics to study how your viewers interact with your videos, and how your videos are doing; which video is doing better and why! Ask yourself as many questions as you can when it comes to “studying your channel” because the more you find out the more you can work towards making your channel successful.
Here’s a couple of things to study on with Analytics:
- View time – (find out why a video gets longer view times than the others, and implement it to your next video)
- Subscribers – make sure to see if people are subscribing after watching your video or even if they’re unsubscribing.. maybe you’re saying something they find offensive!